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February 09, 2016

A Double Bay trader has been ordered to pay $6,285 in fines and costs by Parramatta Local Court for selling counterfeit luxury goods.

Elvira Anger, trading as Fame-Star Imports, was convicted of breaching section 151(a) of the Australian Consumer Law (ACL) on 15 January, the first criminal conviction of a trader under the ACL for selling fake goods.

From three rooms at 322 New South Head Road in Double Bay, Ms Anger offered fake Burberry, Gucci, Chanel, Louis Vuitton, Prada, YSL, Longchamp and Michael Kors products including jeans, shirts, handbags, sunglasses, baseball caps, purses, cufflinks, wallets, costume jewellery, pens, dresses, coats, tops, t-shirts, shorts, suits, scarves, jumpers and underwear.

She represented the goods as genuine, made with the licence of the registered trademark or brand name holder and that she was lawfully licensed to sell the genuine product.

NSW Fair Trading executed a search warrant at the premises on 6 November 2014 and officers seized counterfeit products.
Ms Anger told Fair Trading during the raid that she had purchased the goods from different places overseas, mainly markets.
The Commissioner said consumers should not be deceived into thinking they were getting a bargain on a genuine item.
“False and misleading representations about goods and services feed an unfair market,” he said.

“Trade in fakes fails to foster effective competition and consumers end up with products with inferior quality and workmanship.”
Fair Trading officers raided the same premises last week and confiscated approximately 1,500 assorted designer label clothes and accessories.
Under the Australian Consumer Law, a second conviction for this offence could result in a maximum two year custodial sentence.

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